Why should an organization consider using QFD?

QFD offers several benefits to organizations.

  • It reduces design cycle time due to the decrease in design changes.
  • It reduces the overall product development time because the focus is solely on satisfying key customer needs.
  • It reduces overall cost by reducing design changes.
  • It improves customer satisfaction because the development process is driven by the voice of the customer (VOC).
  • It rates a product against other products in the market through competitor analysis.
  • And, it documents identified competitive marketing strategies.

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